Our Mission

Smithsonian Media exists for the sole purpose of increasing and diffusing knowledge.

Our Audience

The Smithsonian Audience is truly engaged. They make numerous contributions to society and expect to leave this world a better place than when they got here. These independent, influential thinkers trust us to present factual, well-researched and insightful information that they consume and share with their friends, colleagues and communities. They expect us to surprise and delight with ideas and information that sparks their curiosity.

Our Reach

Through our print publication (Smithsonian) and our digitial offerings (, social media and our opt-in newsletter, our channel, and our live events, we reach over 80 million people.